Business Cost Reduction: President Donald Trump launched TrumpRx yesterday ...

Business Cost Reduction: President Donald Trump launched TrumpRx yesterday ...:   —a direct-to-consumer website where Americans can search for medications and compare prices. Consumers can then purchase the medications t...

Epic Habits

Epic Habits

Tax incentives and credits such as the R&D tax credit, cost segregation, WOTC (Work Opportunity Tax Credit), and ERTC (Employee Retention Tax Credit) offer valuable benefits to a diverse array of industries.

Whether you're in technology, hospitality, real estate, manufacturing, retail, or any sector with employees or commercial property ownership, these incentives can significantly boost your bottom line. The R&D tax credit encourages innovation and development, while cost segregation accelerates depreciation deductions, benefiting those with commercial properties. WOTC promotes diverse hiring practices, supporting businesses across various sectors. ERC provides essential relief during economic downturns, assisting industries facing challenges in retaining employees. By leveraging these incentives, businesses of all types can enhance their competitiveness, stimulate growth, and contribute to economic vitality. GMG.me/143862

Alabama hospital up for auction 4 years after opening!

Thomasville (Ala.) Regional Medical Center faces the possibility of foreclosure and auction sale after opening only four years ago.

The rural 29-bed hospital was listed on a foreclosure filing earlier this month for nearly $40 million owed on the property.

Thomasville Regional has encountered financial instability since opening in March 2020.

Larry G. Potter

Senior Underpayment Recovery Advisor

Lawmakers express fury toward UnitedHealth in first Change attack hearing.

UnitedHealth Group drew the ire of federal lawmakers during the first hearing on the fallout surrounding the unprecedented cyberattack on Change Healthcare in late February.

Individuals representing the American Hospital Association, private cybersecurity groups and providers testified before members of the House Energy and Commerce Committee on April 16 to discuss the healthcare industry's response to the attack and how the federal government should act.

"It has been reported that UnitedHealth has exploited this crisis in order to acquire health practices that are in urgent need of revenue just to keep their doors open," Rep. John Joyce, MD, said during the hearing. "While patients and physicians are still struggling, UnitedHealth's day-to-day operations have continued. This underscores that while Change Healthcare was a target of this ransomware attack, ultimately the patients and the physicians were and continue to be the real victims."

No individuals representing UnitedHealth Group or its subsidiaries attended the hearing.

Epic Systems told customers in a notice that it is cutting off data access to a startup called Particle Health...

...alleging that the company has been misusing patient data, CNBC reported April 12.

In a notice sent to customers April 11, Epic said that Particle was using patient data in an "unauthorized and unethical" manner unrelated to medical treatment.

 

Particle serves as a middleman, facilitating data access between Epic and organizations like hospitals and clinics.

Epic software is an amazing piece of software. Is it better than us? Yep, it's better than us at all the things we don't do. Is it as good as us at the thing we do? No, can't touch us and every medical institution in the country using us will tell you that. What these other softwares do is that they're overly general, they're going to handle their revenue cycle, they're going to handle their contract management, they're denials, they're going to do all of that stuff.

We do what nobody else does in a way that nobody else can do it, and make hospitals more profitable as seen in thes examples of recovered funds from insurers (not patients!)

Larry G. Potter

Senior Underpayment Recovery Advisor For Hospitals

What the best way to get a business owner to click my link?

 

Make Links Descriptive and Actionable

Instead of using vague text like "click here", make your link text descriptive and actionable so it clearly conveys what the reader will get by clicking.12 For example, "Download our free marketing guide" or "Book a consultation call".

Provide Value and Relevance

Business owners are more likely to click links that promise something valuable and relevant to their needs.1 Highlight the specific benefit they'll receive, such as a discount, free resource, or solution to their problem.

Use Calls-to-Action

Incorporate clear calls-to-action (CTAs) around your links to encourage clicks.1 Phrases like "Learn more", "Get started today", or "Sign up now" can prompt action.

Leverage Social Proof

Include testimonials, statistics or case studies that build trust and credibility around your offer.1 This social proof can increase the perceived value and motivate clicks.

Optimize Link Placement

Place important links prominently "above the fold" where they are immediately visible.1 You can also strategically repeat links throughout your content for multiple click opportunities.

Test Different Approaches

Experiment with different link text, colors, and placement to see what resonates best with your target business audience.13 A/B testing can reveal the highest-converting options.The key is making your links enticing, trustworthy and friction-free for business owners to take the desired action. Focus on providing clear value and relevance tailored to their needs and pain points.