An Elevator Pitch is a 30-60 second, well-crafted speech designed to sell a product, a service, or yourself.  
Well known business author Seth Godin says, "The
 purpose of an elevator pitch is to describe a situation or solution so 
compelling that the person you're with wants to hear more even after the
 elevator ride is over."
With the growth 
of technology, social media, and instant information, it has become more
 difficult to connect with other professionals and build new 
relationships.  By preparing an elevator pitch you put yourself at the 
ready to build those relationships when the opportunities arise.  
 
 
 
A good elevator pitch consists of 5 parts:
1.  Introduction
Before
 jumping in, you need to introduce yourself.  Who you are, perhaps 
including your role with the company. Remember to keep personal 
information about yourself to a minimum at this point as you have not 
earned the prospect's interest or attention yet.
2.  What You Do
Have
 a clear and simple understanding of what your company does.  Know the 
company's mission and goals for the product or service.  Briefly 
introduce this.
3.  What's The Value / What Makes You Different
What
 does your company do exceptionally well that sets itself, product or 
service apart from others.  1-2 sentence statement about the value of 
the product or service to your clients.
4.  Grab Their Attention
Now
 is your chance to pull the prospect in with an exciting story about a 
client, company founders or offer a fascinating fact or statistic about 
the service or product.
5.  What's Next
At
 this point you're going to have piqued interest and you can show them 
an example via the app on your phone and setup a time to walk through 
presentation pro.
Write down
 your pitch word-for-word.  Start with the 5 part formula, and then 
tweak it so that it flows naturally.  Keep it short!  The tendency is to
 ramble ... which guarantees that people will stop listening.  
After 
writing it out, read your elevator pitch over and over, like an actor 
preparing their lines.  
Remember to work in adjustments according to the
 potential client you are speaking to.  When it flows off your tongue, 
you'll sound confident and conversational.
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