Elevator Pitch, Your First Step to Success

 

An Elevator Pitch is a 30-60 second, well-crafted speech designed to sell a product, a service, or yourself.  

Well known business author Seth Godin says, "The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over."

With the growth of technology, social media, and instant information, it has become more difficult to connect with other professionals and build new relationships.  By preparing an elevator pitch you put yourself at the ready to build those relationships when the opportunities arise.  

 

 

A good elevator pitch consists of 5 parts:

1.  Introduction

Before jumping in, you need to introduce yourself.  Who you are, perhaps including your role with the company. Remember to keep personal information about yourself to a minimum at this point as you have not earned the prospect's interest or attention yet.

2.  What You Do

Have a clear and simple understanding of what your company does.  Know the company's mission and goals for the product or service.  Briefly introduce this.

3.  What's The Value / What Makes You Different

What does your company do exceptionally well that sets itself, product or service apart from others.  1-2 sentence statement about the value of the product or service to your clients.

4.  Grab Their Attention

Now is your chance to pull the prospect in with an exciting story about a client, company founders or offer a fascinating fact or statistic about the service or product.

5.  What's Next

At this point you're going to have piqued interest and you can show them an example via the app on your phone and setup a time to walk through presentation pro.

Write down your pitch word-for-word.  Start with the 5 part formula, and then tweak it so that it flows naturally.  Keep it short!  The tendency is to ramble ... which guarantees that people will stop listening.  

After writing it out, read your elevator pitch over and over, like an actor preparing their lines.  

Remember to work in adjustments according to the potential client you are speaking to.  When it flows off your tongue, you'll sound confident and conversational.

USAdvisors.info

 

 

WOTC for any size business

What is WOTC

The Key Message

 

In his book Speak Like Churchill, Stand Like Lincoln, former political speechwriter James C. Humes writes, "Whether you are going to a breakfast meeting with a potential investor, making a sales talk, or delivering a product presentation, you need to first come up with the key message you want to leave with your audience."

Let that key message be your North Star. If you can't state your idea in a single sentence, don't give up. Keep at it. For many speakers, this is the hardest part of their speech — and the most critical one.

If you do the heavy mental lifting upfront, it will be much easier to craft clear, compelling copy when you sit down to write. As Humes notes, "Make figuring out your bottom-line purpose (your big idea) your first priority."

The "Perfect Storm"

I'm sure you know that businesses, large and small, are abandoning ship every day. The news can barely keep up with announcing the closures. You come home from work every night to this, "Did you hear? So and so has just thrown in the towel." Incredibly sad ... and the improvement keeps getting stalled out.

How can you assist in help stemming this tide and help businesses survive?

This is a call to action for those who want to create significant income while helping others. It is the perfect time, and businesses need your help today.

For sixteen years, Growth Management Group (GMG) has provided tax incentive studies to successfully reignite businesses of every imaginable genre, from "mom and pop" to Fortune 500. Frequently, these companies' accountants or CPAs were unaware or afraid to deploy these studies. IMHO, these "professionals" have deprived those organizations of the tax credits the government has purposely set aside to help those very businesses, billions of dollars allocated.

GMG is currently engaged in significant marketing outreach to your businessess. This is an incredible opportunity. The "relief" is right there; black and white, staring directly at the client.

You have a simple task: contact those companies. Ensure they see GMG's correspondence, and ensure they click those links, which will take them directly to their Feasibility Study where they can engage on the spot. It is an easy call to make, even to a prospect you hardly know; "Hi John, I'm just calling as I wanted to be sure you saw an email from Growth Management in the last couple of days. It could be incredibly beneficial to you right now. If you haven't seen it, please contact me right away. Here's my cell number ..."  [Read the numbers slowly and distinctly JUST ONCE if you're leaving a voicemail.]

Cost Segregation is, by far, the fastest payout program I know of within our Advisor world and one of the most beneficial programs for our clients. It can create instant tax relief.

Get on the phone, send an email, send a text, do it right now. You can find templates in your Advisor Portal. Help society, help your situation.

Learn more at USAdvisors.info

 

The Great Shock of July 15th, 2020

 

This tax season I encountered a record number of business owners that were outright shocked to find out how much they owed for 2019 taxes. There are a few common questions I keep hearing.
#1 – How Did I End Up Owing Money?
There are four key areas that contributed this year to so many companies owing:
Surprise Profitability
The last several years have been decent if you’re lucky but dismal for most. This caused most companies to pull back on quarterly tax prepayments, or often eliminate them altogether.2019 Was Better Than Expected
There is no question that 2019 started an upswing that is continuing to get stronger with each passing quarter (even for those companies have yet to feel the impact of that upswing).
Once income began to flow again, many businesses were forced to make capital investments that were years overdue. This means that although 2019 was in fact more profitable, it wasn’t “felt” by many Owners. Not all investments may be written off in the current year. Even if the bank account hasn’t recovered, the P&L sheets have and additionally the IRS considers many to be profitable and out of AMT. Even if the bank accounts don’t reflect the same.
Tax Breaks Disappeared
Without many major tax breaks that companies have not only come to enjoy, but have come to count on, many are finding themselves with unexpected increases to their tax liabilities.
Tax Rates Increasing
Tax rates have increased, for example; the recent Personal Limit increase to 40% and Capital Gains increasing from 15% – 25%.
#2 – Why Didn’t My CPA Warn Me?
Many owners are left wondering:
Did my CPA let me down?Why didn’t they prepare me for this?
The reality is, your CPA only knows the information you provide to them And for most of us business Owners we don’t do our CPAs any favors. As Owners we know this, and if we are honest we’ll admit that we just don’t take the time necessary to discuss an overall tax strategy with our CPA.
Yesterday I spoke with one CPA that was completely unaware that their Client had purchased an additional building (over $2M in cost), and another CPA that upon delivery of our Cost Segregation report didn’t understand where we got our figures from only to find out the Client spent over $300K in renovations last year that they failed to tell the CPA about.
Most business Owners are guilty of … running their business. As business Owners, we make decisions today that are good for our company and good for our bottom line, with little to no regard of how it affects our tax strategy (and it usually wouldn’t cross our minds to call our CPA in the middle of summer to review something for next April).
#3 – What Can I Do About It?
Step #1 for most business Owners I’ve talked to is:
Pound their fist on the desk angrily while complaining about the governmentWhen that ceases to provide relief move on to the below Step 2Step #2 (True Step #1)
For some business Owners, you bit the bullet and made a payment yesterday, for others you either filed extensions or simply filed without making a payment and are going to wait for the dreaded IRS bills to arrive.
In either instance, the good news is that just because tax day has come and gone doesn’t mean your numbers are written in stone. There is over $200B in Federal Tax Incentives allocated to small and mid sized businesses to help offset your liability.
We’ve developed a simple online tool for business owners to check in 30 seconds if you qualify for any Federal Programs.
Click here to find out in 30 Seconds if you qualify for any Federal Tax Incentives. BusinessRefund.com

Congress Has Passed The Act!!! - VIP Today

Your clients will be thrilled with the trillions of dollars in new aid available to them.  Most importantly, YOU are the gateway to these funds.  

On today's VIP we will be discussing:

PPP Expansion

ERC Increase by 4X it's previous value

WOTC Expansion and new qualification groups

New Tax Credit for employers to offset COVID-19 costs

The new Act recently passed by Congress

How to get in front of clients during thse historic times

This webinar WILL max out.  Join 10 minutes early to secure your spot.  Register now (link below) and join us at 3pm EST.

Larry at USAdvisors.info