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Monday, July 6, 2020

Customer Communication During the Pandemic.



Most businesses will benefit by interacting  with their customers more not less. In the process, your customers will have more questions about your service and any issues they face now will be even more time sensitive.

One of the biggest challenges in communicating effectively with customers is that now they can contact your business in so many ways.

The solution a company implements will depend on the demographics of its customers and how they want to communicate. It is recommended to use online chat and text messaging since this can reduce interaction costs and increase service levels.


Friday, July 3, 2020

Unused Assets Cost American Companies $55 Billion in March and April


New data shows unused business assets - like empty offices or company vehicles that don't move - in March and April totaled $55 billion.

Business assets, such as office space, company-owned vehicles, and mobile phones become costly expenses when companies are not in the position to use them.

Now, when the Covid-19 has interrupted cash incoming for most small businesses, you should try to find ways to lower overhead and increase liquidity with no upfront fees for these refunds.

Thursday, July 2, 2020

Business owners reckon with costly stop and starts as states close them down again!

Governors in Texas, Michigan, Florida, California, Colorado and Arizona are closing thousands of bars, again!

This is causing confusion and anger from bar owners, who say that all bars should not be punished for those who have not enforced social distancing. 

Some bar owners criticized the decision to treat bars and restaurants differently, even though many restaurants also serve alcohol to customers.

Wednesday, July 1, 2020

Key Marketing Trend and How to Adapt



Your products should be available everywhere.

*Think “mobile first”: This includes having a mobile-friendly website as well as creating more mobile assets to better serve customers. 

*These include mobile apps, in-game mobile marketing, location-based mobile ads, SMS marketing, mobile-focused CTAs, etc. 

*Have your products listed in Google’s shopping actions, Google’s platform bringing your products in front of shoppers across multiple platforms, including smartphones, voice-activated devices, Google search and more.