Lawmakers express fury toward UnitedHealth in first Change attack hearing.

UnitedHealth Group drew the ire of federal lawmakers during the first hearing on the fallout surrounding the unprecedented cyberattack on Change Healthcare in late February.

Individuals representing the American Hospital Association, private cybersecurity groups and providers testified before members of the House Energy and Commerce Committee on April 16 to discuss the healthcare industry's response to the attack and how the federal government should act.

"It has been reported that UnitedHealth has exploited this crisis in order to acquire health practices that are in urgent need of revenue just to keep their doors open," Rep. John Joyce, MD, said during the hearing. "While patients and physicians are still struggling, UnitedHealth's day-to-day operations have continued. This underscores that while Change Healthcare was a target of this ransomware attack, ultimately the patients and the physicians were and continue to be the real victims."

No individuals representing UnitedHealth Group or its subsidiaries attended the hearing.

Epic Systems told customers in a notice that it is cutting off data access to a startup called Particle Health...

...alleging that the company has been misusing patient data, CNBC reported April 12.

In a notice sent to customers April 11, Epic said that Particle was using patient data in an "unauthorized and unethical" manner unrelated to medical treatment.

 

Particle serves as a middleman, facilitating data access between Epic and organizations like hospitals and clinics.

Epic software is an amazing piece of software. Is it better than us? Yep, it's better than us at all the things we don't do. Is it as good as us at the thing we do? No, can't touch us and every medical institution in the country using us will tell you that. What these other softwares do is that they're overly general, they're going to handle their revenue cycle, they're going to handle their contract management, they're denials, they're going to do all of that stuff.

We do what nobody else does in a way that nobody else can do it, and make hospitals more profitable as seen in thes examples of recovered funds from insurers (not patients!)

Larry G. Potter

Senior Underpayment Recovery Advisor For Hospitals

What the best way to get a business owner to click my link?

 

Make Links Descriptive and Actionable

Instead of using vague text like "click here", make your link text descriptive and actionable so it clearly conveys what the reader will get by clicking.12 For example, "Download our free marketing guide" or "Book a consultation call".

Provide Value and Relevance

Business owners are more likely to click links that promise something valuable and relevant to their needs.1 Highlight the specific benefit they'll receive, such as a discount, free resource, or solution to their problem.

Use Calls-to-Action

Incorporate clear calls-to-action (CTAs) around your links to encourage clicks.1 Phrases like "Learn more", "Get started today", or "Sign up now" can prompt action.

Leverage Social Proof

Include testimonials, statistics or case studies that build trust and credibility around your offer.1 This social proof can increase the perceived value and motivate clicks.

Optimize Link Placement

Place important links prominently "above the fold" where they are immediately visible.1 You can also strategically repeat links throughout your content for multiple click opportunities.

Test Different Approaches

Experiment with different link text, colors, and placement to see what resonates best with your target business audience.13 A/B testing can reveal the highest-converting options.The key is making your links enticing, trustworthy and friction-free for business owners to take the desired action. Focus on providing clear value and relevance tailored to their needs and pain points.

Is ERC dead?? Now What?

ERC taught people an awful lot of things. We would argue however that the two most important things it taught everyone was:

If you’re going to play the tax mitigation game, you better know what the heck you’re doing or there’s going to be trouble (i.e.: align yourself with the real deal or just stay out of the game).

Main St. is hooked on tax strategies like a junkie gets hooked on crack. (Sorry, not a pleasant analogy but a very accurate one).

For all the missteps and problems caused by the “Jonny come lately’s” as it related to ERC, one thing that this mass participation from a service provider standpoint created was, for the first time, a viral awareness of (and from that) the viral adoption of tax mitigation strategies. 

VIRAL AWARENESS + VIRAL ADOPTION = A RELENTLESS /SAVAGE PURSUIT for MORE!

But, wait a minute, all these other firms don’t have more and even if they did, would you trust them to deliver?

Because of all of this, RIGHT NOW you are in a position to realize an incredible windfall from the last 4 years, as the ONLY person that can bring proven expertise and a volume of strategies to the table for these 28.8M businesses that are SAVAGELY searching for them.  

Join us on our call, April 23rd at 1pm ET, to learn how we’re going to get you paid on them ALL!

Something Wicked Is Coming This Way!!!

One thing was very clear today, the Russell 2000 took a beating. Those smaller companies were counting on lower rates to help their borrowing carry costs, and that appears off the table!

Now is the perfect time to grab some of the $2.3T Congress set aside for US businesses!!  

Breakthrough in fight against world's deadliest cancer....

...new drug shrunk up to 70% of pancreatic tumors in lab study.

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​​Larry G. Potter

Senior Insurer Underpayment Recovery Advisor For Hospitals

Semaglutide

 It's the key ingredient in new weight loss drugs like Ozempic and Wegovy and has been shown to reduce symptoms and physical limitations in patients with a common type of heart failure.

More info...