As more people use smartphones, QR codes are becoming an increasingly popular way to connect the offline and online worlds. Here are some key reasons:
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- Convenience - QR codes can quickly direct a smartphone user to a website or app without having to type in a long URL. Just scan the code and you're instantly taken to the destination.
- Tracking - QR codes can contain encoded data that allows companies to track analytics like how many people scanned the code and where they scanned it from. This provides useful business intelligence.
- Information onDemand - QR codes can link to information that is frequently updated like menus, price lists, schedules, etc. The information stays up to date versus printing static info on a sign or brochure.
- Security - QR codes can encrypt data like WiFi passwords or payment info that is revealed once scanned. This provides more security than openly displaying sensitive info.
- Mobile Friendliness - Smartphones enable QR code scanning as a standard feature. So QR codes allow businesses to bridge the gap between the physical and digital world.
- Viral Marketing - QR codes enable sharing of links, apps, videos, etc easily. Scanning a code is quicker than typing a long URL, so they help content go viral.
So in summary, the main benefits are convenience, analytics, keeping information current, security, mobile functionality and viral spread.
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